Initially I wasn't sure if it was a good idea to personify the logo. I was worried it might feel a bit goofy for a project that I want to feel pretty professional. Once I started in my process of brainstorming and Google image searching for inspiration I came across this cute little guy who made me think there might be something in having a sassy character as the personified buddy to guide readers tastebuds towards delicious food.
Having the logo done has certainly made the entire project much more real again, and this morning I was able to get one more draft closer to a complete rough copy. That is the most important part of the process because then I can begin building the finished product with all of the glorious details that will add to the look and feel of a delicious field guide.