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Go go gadget LOGO!

1/22/2012

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I am stoked to share the logo design: Mr. Tastebuddy! I am beyond thrilled with it - he really has character as well as an approachability and endearing quality that I hope will really help my grand plan! 

Initially I wasn't sure if it was a good idea to personify the logo. I was worried it might feel a bit goofy for a project that I want to feel pretty professional. Once I started in my process of brainstorming and Google image searching for inspiration I came across this cute little guy who made me think there might be something in having a sassy character as the personified buddy to guide readers tastebuds towards delicious food. 

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This is where it started - my initial sketch, which I shot over to Mr. Michael Tension. Using his most Professional of Art Directorial Opinions he added some much-needed punk rock attitude by tweaking the bookmark into a faux-mo-mark and directed me towards the graphic stylings of Ms. Tammy Dubinski, animatrix extraordinare, for the finished product you see before you today:

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One step closer to a finished product! I am so impatient to be moving forward, but it's been slow going these past few months. I haven't had much spare time or headspace for writing, so I have been stuck at 90% done on a first draft since the beginning of November! I have proceeded with some of the more bureaucratic logistics like this website, registering the business name etc.  

Having the logo done has certainly  made the entire project much more real again, and this morning I was able to get one more draft closer to a complete rough copy. That is the most important part of the process because then I can begin building the finished product with all of the glorious details that will add to the look and feel of a delicious field guide. 
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